PRIZM Lifestyle codes are used to further qualify mailing records after other selection criteria are applied. The appropriate PRIZM codes are selected based on modeling
or segment descriptions. TMT can supply modeling to target mailings based on PRIZM.

Pricing for PRIZM Modeling is project specific. Please contact us for a quote.

PRIZM Segment Examples
Country Squires: The wealthiest residents in America live in Country Squires, an oasis for affluent Baby Boomers who’ve fled the city for the charms of small-town living. In their communities, noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort. Country Squires enjoy country club sports like golf, tennis and swimming as well as skiing, boating and biking.

Greenbelt Sports: A segment of middle-class couples, Greenbelt Sports is known for its active lifestyle. Most of these middle-aged residents are married, college-educated and own new homes; about a third have children. And few segments have higher rates for pursuing outdoor activities such as skiing, canoeing, backpacking, boating and mountain biking.